With nearly 25 years of experience in the beauty industry, Alfred Guzman brings mastery, precision, and passion to every service. He began his career at just 18, inspired by a shared vision with his sister, and together they’ve built a reputation as one of the most sought-after styling duos in the region—known for their artistry, warmth, and attention to detail.

Alfred’s training spans some of the most respected names in the industry, including Aveda, Vidal Sassoon in London, Arrojo in New York, Toni & Guy, and Carsten Wilms. His global education allows him to expertly merge timeless techniques with contemporary styles, ensuring every look is both current and uniquely tailored to the individual.

Alfred specializes in everything from precision cutting and rich, dimensional color to full transformations and red carpet–ready styling. He has a talent for truly listening to his clients, understanding their lifestyle and vision, and delivering results that exceed expectations. Known for his calm energy and intuitive touch, Alfred creates a welcoming environment where guests feel relaxed, confident, and well cared for.

Beyond his technical expertise, Alfred is deeply passionate about empowering others through beauty. His work doesn’t just change how clients look—it elevates how they feel. For Alfred, each appointment is more than a service; it’s an experience grounded in creativity, connection, and care.